New Wave

There is an undeniable attraction when it comes to the city of lights. With an alluring combination of stunning architecture, rich history, chic, effortless style and an appreciation for the arts all rolled into one. Enter in the new campaign for AG Jeans, again fronted by Alexa Chung, but this time set in picturesque Paris and inspired by the French New Wave. I have long been a fan of AG's denim, and this collection fits in perfectly with a background of Parisian streets, a cute bistro and a dreamy apartment with quintessential French doors and parquet floors.

Images via AG