I had mixed feelings about the Saint Laurent re-brand, but now as the debut collection is arriving in stores Rohan and I are finding ourselves wanting just about everything. For me it's all about the hat, I'm not sure how often I would wear it but I like the idea of it, a lot. The high-top sneakers are Rohan's favourite (Hedi Slimane used to design his favourite shoes for Dior Homme) and we both love lots of black.
I also like that they have kept the original YSL typographic logo alongside the new Saint Laurent one too.
1-4. Saint Laurent Spring 2013 campaign by Hedi Slimane
5. Wallpaper magazine best re-branding award